How Japan Conquered the American Auto Industry | Finance History

How did Japan conquer the American auto industry? This finance history documentary explains the economic warfare and strategic industrial policy that led to Japanese automotive dominance and the fall of Detroit. Explore the hidden history of the 1973 oil crisis and the quality revolution.   This documentary analyzes the financial and historical factors behind Japan’s automotive takeover. We examine how the 1973 oil crisis created a massive opportunity for fuel-efficient cars, which US automakers ignored. Discover the story of W. Edwards Deming, the American statistician who taught Japanese companies the quality revolution that Detroit rejected. This video explains how failed US protectionism and short-term thinking allowed Japanese industrial policy to reshape global markets, leading to the rise of Toyota, Honda, and Nissan and the decline of the “Big Three.” This is a case study in economic history, corporate strategy, and global trade.

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