Cool Japan Rebooted: Japan’s Soft Power & Its Creative Economy

The Japanese government recently set a target of 50 trillion yen in overseas revenues in the Cool Japan-related industries by 2033. Achieving this would mean that Japan will be a culture-based economic superpower. This panel reviews the increasing presence of Japanese culture in the global market, from anime and music to food and tourism. The panelists also discuss the economic potential of Japan’s soft power and the key issues that Japanese creative industries need to address to reap this opportunity.

G1 Global Conference 2024 Business Breakout Session held at Graduate School of Management, GLOBIS University in Tokyo, October 14, 2024.
» https://g1.org/g1global/

[Business] Cool Japan Rebooted: Japan’s Soft Power & Its Creative Economy

Panelists:
» Tony Elison (Managing Director, Japan, Spotify)
» Harry Tanaka (Founder, Studio Muso)
» Sakiko Yamada (CEO, FOOD LOSS BANK / CEO, Splendent Media / CCO, Sports Doctors Network)

Moderator:
» Tak Umezawa (Japan Chairman and Senior Partner, A.T. Kearney / Chairperson, CIC Japan)

Chapters:
00:00 Setting the Stage for Japan’s Creative Industry Goals
03:24 Expanding Beyond Traditional Media to Globalize Japanese Culture
16:44 Identifying Challenges and Seizing Opportunities in Global Markets
30:16 The Role of AI and Key Trends in Creative Industries
39:29 Strategies for Japan to Become a Culture-Based Economic Powerhouse
45:46 Engaging with the Audience on Japan’s Global Cultural Reach

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G1 Global Conference 2024 playlist:
» https://www.youtube.com/playlist?list=PLFHHyalv6XDIP1mMP_vhI0yQmDlUv2WKQ

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