看似沒人光顧卻始終屹立不搖，還殺進精華商圈，眼鏡行真是傳說中的暴利行業嗎？

看似沒人光顧卻始終屹立不搖，還殺進精華商圈，眼鏡行真是傳說中的暴利行業嗎？

Hello everyone, this is a channel that is extremely luxurious and cannot be separated from money . More than 60% of the population in Taiwan has myopia. Among them, the myopia rate among school-age people under 18 years old is as high as 85%. It ranks among the top in the world.

The huge demand has caused Taiwan’s optical industry is booming. Although stores are often empty , they can always stand on the street. Many stores are even stationed in the best areas of big cities. This makes people wonder whether optometry and selling glasses are extremely profitable. In this video, we will follow our steps

And chat. At the beginning of our talk about the glasses industry, we said that Taiwan has a very high proportion of the population with myopia. There are two main reasons behind this. Heredity and environment. The environment plays a more important role . Medical research shows that people

Use their eyes at close range and for a long time too early in childhood. It will over-stimulate the eyeballs and lead to vision disorders. Therefore, in Asia where social competition is fierce and early education is emphasized, there is a relatively high myopia rate . For example, in Taiwan, Hong Kong and Singapore,

The growth rate of myopia rates over the years has been much higher than that in other parts of the world. In Taiwan, , which gave rise to a huge glasses market . According to information released by the industry , Taiwan’s glasses industry originated during the Japanese occupation. For a long time,

Goods and technologies here were highly dependent on Japanese imports. In the early days, the population of myopia was not enough. To support the survival of specialty stores , many eyewear shops in Taiwan at that time also sold watches. It was not

Until the second half of the 20th century that Taiwan’s economy took off, and the eyewear retail industry moved towards specialized sales . Today, the annual sales of Taiwan’s eyewear market are as high as NT$27 billion. The number of optical stores in Yuan is close to 4,200.

Compared with Australia, which has a similar population, the country has 25 million citizens, but the number of optical stores is less than half that of Taiwan. The prosperous domestic market has spawned many chain stores. Currently, the largest in Taiwan is the time -honored brand Baodao Optical in Taiwan. There are about 470 stores

. It is worth noting that the Japanese and Korean fast fashion optical stores that have emerged in recent years are posing a strong challenge to traditional stores. In addition , contact lenses have become Taiwan’s largest export of medical materials, creating a large manufacturer with a market value of tens of billions. The huge

Market size and number of retail stores of the behemoth make people wonder whether the profits of the eyewear industry are really so bright . Let’s look at the supply chain to find the answer. We checked the research, reports and media reports

And found that the information about Taiwan’s eyewear industry is not included. Transparency In order to find more useful information, we have grasped the regulations that listed companies must disclose financial details and locked in the financial report results of Baodao Eyewear, the market leader. It shows that there are currently three major groups

In the upper reaches of the eyewear market: frame manufacturers, lens manufacturers and contact lenses. Among the potion factories , there are high-tech barriers for lenses. Most of the suppliers are large overseas manufacturers , including Germany’s Zeiss, France’s Essilor , and Japan’s Nikon and Seiko. As for the frames, there are relatively no restrictions.

Small factories in various places can also handle orders , so we can It is reasonable to speculate that from the perspective of the retail side, the purchase price of lenses is more susceptible to the contract specifications of major manufacturers. The frames may have more profit margins . This financial report also points out

That the current competitive niche of stores is still greatly affected by the bargaining power of purchasing personnel in selecting materials . As for the downstream market The status can also be divided into three types : large chain stores, small and medium-sized regional stores and independent stores.

Their business can be divided into three parts: grinding, optometry and assembly. For Baodao glasses, their operating profit margin can reach 60%, which is a pretty good figure . We Looking further overseas, the founder of LensCrafters, a large North American eyewear retailer, recently publicly stated that the cost of a pair of US$100 frames

Is only about 10%. Even if there is a designer brand, the actual cost is only 15%. And at high In terms of lens technology, the more upstream manufacturing companies also have a very high gross profit. According to industry insiders, several major industry giants monopolize patents and control market prices

. For example, the parent company of the French optical company Essilor mentioned earlier includes Ray-Ban, etc. Well-known brands handle all aspects of production to retail and hold thousands of patents, so they have huge influence and say on the pricing of the glasses market. However, we also know that such large enterprises

Also have to pay considerable personnel and R&D expenses. Astonishingly, Essilor has more than 60,000 employees worldwide and annual R&D funding of up to 150 million euros. From the above information, we can know that the upstream industry ecology has laid the basic pricing structure for the retail end.

The entire industry does have a high gross profit margin , but for Can the glasses stores we come into contact with most really make huge profits? Let’s start from the perspective of the industry and see what other features and challenges there are in this industry

. First of all, we need to talk about the fundamental differences between the business model of glasses stores and general retail channels . When we go shopping Customers who often try and see the result but don’t buy , usually have clear needs when entering the optical shop

, so the probability of consumption is very high. This is also the key to the long-term operation of many optical shops that we often see empty stores. There are many community-based shops , and in some prime areas there are also optical stores that pay high rents

To capture the crowds. Previously, media reported that the gold store with the highest rent in the local Tonghua Night Market in Taipei City was taken over by an optical store. Most of these stores that have conquered prime business districts are large chain brands that rely on relatively high unit prices

To compete with competitors in other fields. In addition to purchase and rental costs, there is another major factor in the operation process of an optical store: Human Resources . In recent years, after the introduction of new laws, the entire industry ecology is gradually changing . Friends with myopia may remember that

In the early years, if you wanted to wear glasses, you could go to an optical shop to directly choose suitable lenses on-site. However, in fact, Taiwan at that time did not strictly regulate the professional background of practitioners. In 2016, the Taiwanese authorities promulgated the Optometry Personnel Act,

Which will recognize optometry as a medical business and must be performed by professionals with optometry qualifications. More importantly, children under the age of fifteen must undergo optometry under the guidance of an ophthalmologist. This change will have an impact on eyewear retail. If you want to continue to maintain the optometry business,

You must have qualified optometrists and even cooperate with ophthalmologists. Whether it is a chain brand or a neighborhood store, this will increase the cost of talent training . The last point is also due to the rise of fast fashion. The level of competition in the industry

Is taken as an example by Japan’s JINS. Their main focus is fast processing and appropriate prices. They have successfully expanded their store scale in Asia. The key reason why these stores can impact the industrial ecology is that they have developed a successful “manufacturing retail” business model from product planning to Outsourcing all processes

From production to retail to reduce friction costs in the supply chain. To put it simply, in the early days, Taiwan’s eyewear store was indeed a hugely profitable industry. However, as the market and regulations continue to change, the current profits are no longer what they used to be. In the online community

There are also many people discussing this on the Internet . People’s opinions are quite polarized. One group of people always doubts that optical shops make too much money , but there are also people who think that services and product quality should be respected instead of blindly asking merchants to reduce prices

To fall into the “CP value” common in Taiwan. trap” The above controversy also highlights an interesting situation. Currently, Taiwanese people’s consumption preferences are moving towards the two extremes of cheapness and high-quality products. Some consumers are even abandoning traditional eyewear stores and going to Taobao to buy extremely low-price eyewear products.

For people in the past, the eyesight The glasses derived from the Window of the Soul , although they are also consumables , are essentially durable goods, so they are more willing to spend money on single consumption. In summary, the legend of huge profits in the glasses industry

Originated from the immaturity of the industry in the early days and the lack of government regulations. The reality of loose information, opaque information and relatively few choices has created huge profit margins . The unique operation and supply structure of the eyewear industry has also amplified the seller’s say,

Allowing the industry to dominate the pricing model . However, like many people’s livelihood retail industries, the The market competition is becoming increasingly fierce. New business models are constantly being born. The ecology of the eyewear industry is also undergoing rapid transformation. As for how it will develop in the future

, let us continue to observe . This episode of luxury ends here. Friends who are interested in this topic may wish to leave a message below. Chat about your thoughts and welcome to follow us on FB and IG. See you in the next episode. Goodbye.

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