SHOCKING JAPAN! Chinese Electric Cars Capture 80% of Toyota’s Thailand Market in Just 1 Year.
Amidst the global automotive industry’s seismic shifts, particularly in the realm of electric vehicles (EVs), the landscape in Southeast Asia is witnessing a dramatic transformation. While traditional automotive giants grapple with strategic adjustments, Chinese electric vehicles have swiftly surged, challenging Japan’s long-held dominance in the region. Major players like Apple, Mercedes, Ford, and General Motors have encountered setbacks in their EV ambitions, contrasting sharply with the burgeoning success of Chinese EV manufacturers.
The 45th Bangkok International Motor Show served as a pivotal moment, spotlighting the remarkable rise of Chinese brands alongside established Japanese counterparts in Southeast Asia. This development marks a significant departure from historical norms, where Japanese automakers reigned supreme in markets like Thailand for decades. However, the tide is turning, with Chinese automakers like BYD, GAC Aion, SAIC MG, Changan, and Great Wall making substantial inroads, disrupting the once-unassailable dominance of Japanese brands.
Data from reputable sources like Marketline and Grand Prix underscore this shift, revealing a narrowing gap in market share between Chinese and Japanese automakers. Notably, Chinese companies have demonstrated remarkable growth in both conventional vehicle sales and the burgeoning EV sector. For instance, BYD’s rapid ascent in Thailand, from a modest presence to becoming a significant player, highlights the transformative impact of Chinese automotive innovation.
The EV sector, in particular, showcases China’s prowess, with sales figures soaring and Chinese brands leading the charge. The success of companies like BYD in Thailand’s EV market underscores a broader trend of Chinese automakers reshaping the industry landscape. Beyond sales figures, Chinese investments in local production facilities signal a strategic commitment to long-term growth and market consolidation.
While Japanese automakers have historically dominated Southeast Asia, Chinese companies are rapidly advancing through stages of expansion, mirroring Japan’s trajectory in previous decades. From product exports to localized production, Chinese automakers are leaving an indelible mark on the region’s automotive sector, posing formidable challenges to their Japanese counterparts.
Government policies, such as Thailand’s “30/30” initiative, further catalyze the transition towards electrification, creating fertile ground for Chinese companies to thrive. As Southeast Asia embraces a future of sustainable mobility, Chinese EV manufacturers are at the forefront, capitalizing on emerging opportunities and reshaping the regional automotive landscape.
Looking beyond Southeast Asia, Chinese enterprises are strategically expanding into other emerging markets, leveraging their expertise and technological prowess. The Belt and Road initiative serves as a catalyst for economic cooperation, facilitating investments in regions like Central Asia, the Middle East, and Latin America.
In North America, Mexico emerges as a key destination for Chinese investment, offering strategic advantages in trade and manufacturing. Similarly, Europe presents opportunities for collaboration, with countries like Hungary serving as gateways for Chinese enterprises seeking to penetrate the European market.
The success of Chinese automakers in Southeast Asia offers valuable lessons for other industries, underscoring the importance of internationalization and strategic expansion. As Chinese companies navigate complex geopolitical landscapes and pursue growth opportunities abroad, emerging markets remain pivotal in their global strategy.
Join us as we delve into the dynamic shifts reshaping the automotive industry in Southeast Asia and beyond, exploring the rise of Chinese electric vehicles and their transformative impact on regional markets.
#ChineseElectricVehicles #SoutheastAsia #EVs #AutomotiveIndustry #BeltandRoad
26 Comments
Japanese cars has lost Thailand , Malaysia both no 3 & 2 car market in Asean
The problem for china is their Ev cars are low quality against made in Japan. Japan is tested over the decade and made in Japan are stronger than to china
Ev is much better, no dirty oil 😊
All other country's ev, normal ppl cant afford
Never count Toyota out. It's not the biggest automaker in the world for nothing.
Byd plans to build a plant in Thailand, for rhd cars.
All ICE manufacturers cannot survive after 2025
I visit Thailand frequently and have seen 3 wheeler Chinese EV’s
Don’t think they will replace a Toyota
Japanese EVs are no match to Chinese EVs!
Buy American 🇺🇸
When Donald Trump said that "China, China, China they're coming" people think that he overhyping China, but look at it the reality is evident.
Give them the next 7 years and you will see their vehicles dominating the whole world. Bravo China ❤❤❤❤❤
Nothing can beat Toyota in Bangladesh .
Congrats to all those great Chinese brands making in roads. EV brands like Tesla as well as the German brands and Japanese brands are expensive compared to Chinese brands. The car monopolies finally have some competition in the world. I guess that's why Biden just increased tariffs on Chinese EV's.
Arigato Mr. Roboto!
Please, US should & must increase the tariff on
Chinese EV not just to 100% but much more like 200%.
This is the only way for the rest of the world
to benefit from inexpensive EV from China !!
When China can NOT sell EV in US, they MIGHT have
OVERCAPACITY !!
Then, China will have no choice but to sell to
the rest of world population (80%)
at an inexpensive affordable price.
Please, for heaven sake, US do increase the tariff
on China EV.
At the same time, increase your inflation.
You can afford it by printing more money. !!
hahaha
People got fed up getting ripped
Don't continue Ev's, hydrogen and The water driving is future most countries have not even nearly in the next 10 years to have the power grid to run this Ev's 😢
EV is Better good design good price good functionality cheaper consumption.
Go China!
better safe than sorry, chinese cars are disposable vehicles, use once and throw away.
Asian countries have no resources to do that.
Only rich countries can do,America is One .
Chinese evs r best in the world
EVs have so many problems, poor merging markets buying them will regret
Adapt, change or go bankrupt.
Legacy auto dealers are a nightmare for legacy auto makers. They gouged customers trying to buy electric vehicles.
Legacy auto dealers abused their customers by adding market price adjustments to gouge their customers for EVs
They added pricey add ons and other costs to pump up the prices and their profits.
Tesla has the right idea. Buy online. No hassle. No sitting in a show room for hours. No salesman BS. No crazy markups.
No I have to see my manager BS. With Tesla you can buy a vehicle in 5 minutes or less online. The dealers have no one to blame but themselves. The dealers are dragging the legacy auto makers down with them. The problem with legacy auto makers having slow sales leads back to the legacy auto dealers. They try to talk people out of buying and EV and want to put them in a gasoline car.
In a couple of years they are going to regret that. Chinese cars will go bad, replacing batteries is costly and support for dozens of Chinese brands will be nonexistent
Collective west is a small part of the world, they can buy and sell Toyota, ford and FW to each other.
With USA high inflation spreading worldwide us consumers want byd cars 10k or less is a steal