Japan’s Economy: Thrive by Buying Less?

Japan’s Economy: Thrive by Buying Less?

So, what happens to an economy built on growth when it’s young people stop growing their consumption? Traditional retail is panicking. Department stores that once symbolize status are closing. Fast fashion brands that thrived on trend cycles are struggling. Advertisers find this generation immune to their usual tricks. But here’s the twist. This isn’t an economic death spiral. It’s an evolution. Companies are adapting. Muji built a global empire on no brand quality goods. Unilo shifted from fast fashion to lifewear. Timeless basics meant to last. Subscription services for experiences replaced ownership models. Rental furniture, tool libraries, clothing swaps. Japanese economist notes something fascinating. While consumption declined, well-being metrics